This is not just another online course, this is an 8 week business accelerator program designed to equip you with the necessary tools to build a successful and profitable fashion brand.

What’s in the Program:

  • 8 x weekly modules designed to help you build the platforms & foundations required for setting up your fashion business.

  • Extra: Ecommerce Essentials program with 4 x 30 minute Modules covering brand design, product profitability, development roadmap & budget design.

  • Join the Facebook Group to seek support and connect with other startups.

  • Access to detailed resources and checklists to help you complete all of the platform set-ups efficiently.

Fashion Foundations
A$199.00
One time
✓ 8 x Jam-packed Weekly Modules
✓ Lifetime Access
✓ Collaborative Group Community
✓ Mentoring & Support

“I learnt more from Vanessa, from The Digital Artisan in just a few hours, than I have in the last 8 months since starting my women's sleepwear brand! ”

— Keely, Keni Sleepwear

The no-fluff approach to launching a fashion brand

I help fashion startups navigate the business foundations, without the fluff.

Join me and a bunch of other legends in this 8 Week program to fast track your fashion business to a sellout launch.

What people are saying

“Hi Vanessa! I really love your course so far you have great modules and the workbooks are amazing as well ! The brand clarity plug and play was exactly what I needed. Thank you!! ”

—Louise, Fashion Foundations Student

Course Outline

Module 1: Design Your Product

We will cover a range of solutions to design your own technical sketches so you can accurately communicate your ideas to your suppliers.  

Module 2: Tech Packs

Learn to create detailed tech packs so your supplier will never miss a thing, and you will save time and money on costly mistakes that could have easily been avoided.

Module 3: Supplier Sourcing

Learn to source quality suppliers, request details and communicate effectively with suppliers to ensure your product arrives as you’d expect it.

Module 4: Wholesale

Learn about integrating wholesale into your business so you can create additional cashflow for reinvestment. We cover the pros & cons as well as the assets required to sell.

Module 7: Email Marketing & Social

Basic email marketing platform set-up including welcome, abandoned cart series & more. Social media and Facebook ads strategies to engage your community and drive traffic to your website.

Module 5: Photography Essentials

Photography essentials (and how to do it on a budget). Learn how you can DIY & batch create your content.

Module 8: Pre-launch Expectations

Pre and post launch expectations, checklists, and must-haves.

Module 6: Shopify Set-up

Shopify set-up essentials including basic inventory, products and variants, SKU codes, barcoding, payment gateways and variable shipping rates.

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Course FAQ

  • The time commitment for each weekly module varies but typically ranges from 1 to 3 hours per week, including video lectures, reading materials, and practical exercises. This does not include the software set-up or design assets.

  • Yes, this course is suitable for beginners as well as individuals with some experience in the fashion industry. The modules are designed to cater to a wide range of skill levels and provide step-by-step guidance.

  • Yes, you will have lifetime access to the course materials, allowing you to revisit them at any time for reference or review.

  • Absolutely, the course offers comprehensive guidance on ways to create technical sketches for various types of apparel, ensuring clear communication with suppliers and manufacturers.

  • Yes, detailed tech pack creation is a key focus of one of the modules. You'll learn how to create thorough tech packs to prevent costly mistakes and streamline the production process.

  • The course covers various strategies for sourcing quality suppliers, including how to request details effectively and communicate your needs to ensure smooth collaboration.

  • In the wholesale module, you'll learn about the advantages and challenges of integrating wholesale into your business, along with the necessary assets and considerations for successful wholesale operations.

  • Yes, the photography essentials module covers cost-effective methods for conducting professional photoshoots, even on a tight budget.

  • Yes, the course provides guidance on conducting photoshoots efficiently and how to batch-create content to maintain a consistent brand image.

  • The Shopify module covers both basic and advanced aspects of setting up a Shopify store, including inventory management, product variants, SKU codes, and payment gateways.

  • Yes, you'll learn about effective inventory management techniques and how to integrate various payment gateways to streamline the purchasing process for your customers.

  • The email marketing module covers a range of strategies, including building subscriber lists, creating engaging content, and optimising email campaigns for conversions.

  • Yes, the course covers strategies for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Additionally, specific tactics for running successful Facebook ads are included.

  • You'll learn how to manage customer interactions and comments on social media effectively, fostering engagement and building a loyal customer base.

  • The course provides comprehensive resources, including checklists and must-haves, to help you navigate the pre and post-launch phases of your fashion business successfully. From setting launch goals to managing inventory, you'll be well-prepared for every step of the process.