The ultimate program for start-ups to build, launch and grow your fashion brand from scratch, with no prior experience. 

BONUS: FREE List of 99 Suppliers

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BONUS: FREE List of 99 Suppliers •

This short (but oh-so sweet) 12 week program is designed to help you navigate product design and manufacturing like a pro, build a desirable brand and plan a frenzied sell-out product launch.

What’s in the Program:

  • 12 x modules (15-30 minutes each) designed to help you build a solid foundation for your fashion business.

  • Access to workbooks, time-saving templates and budget/profit calculators.

  • Join the Facebook Group to seek support and connect with other startups.

  • FREE: Clothing manufacturer’s list

Fashion Foundations
A$199.00
One time

“I learnt more from Vanessa, from The Digital Artisan in just a few hours, than I have in the last 8 months since starting my women's sleepwear brand! ”

— Keely, Keni Sleepwear

This is for you if:

  • You want to learn how to build a wildly successful & profitable brand

  • You aren’t afraid of a learning the correct processes

  • You’re ready to dive into product design & manufacturing

It’s probably not for you if:

  • You want to launch immediately (because manufacturing takes time)

  • You aren’t ready to invest in learning the time (and money) saving methods

  • You’re not willing to do the work (12 short videos, productivity & profit planning)

What people are saying

“Hi Vanessa! I really love your course so far you have great modules and the workbooks are amazing as well ! The brand clarity plug and play was exactly what I needed. Thank you!! ”

—Louise, Fashion Foundations Student

Course Outline

Module 1: Design Your Product

We will cover a range of solutions to design your own technical sketches so you can accurately communicate your ideas to your suppliers.  

Module 2: Tech Packs

Learn to create detailed tech packs so your supplier will never miss a thing, and you will save time and money on costly mistakes that could have easily been avoided.

Module 3: Supplier Sourcing

Learn to source quality suppliers, request details and communicate effectively with suppliers to ensure your product arrives as you’d expect it.

Module 4: Wholesale

Learn about integrating wholesale into your business so you can create additional cashflow for reinvestment. We cover the pros & cons as well as the assets required to sell.

Module 7: Email Marketing & Social

Basic email marketing platform set-up including welcome, abandoned cart series & more. Social media and Facebook ads strategies to engage your community and drive traffic to your website.

Bonus 2: Profitable Product

In this module we will performing a detailed analysis of the marketing landscape within your potential market to ensure your product is a perfect fit with market demands.

Module 5: Photography Essentials

Photography essentials (and how to do it on a budget). Learn how you can DIY & batch create your content.

Module 8: Pre-launch Expectations

Pre and post launch checklist for a stress-free and successful product launch.

Bonus 3: Manufacturing

In this module we are diving into manufacturing your products with off-shore suppliers. We cover all of the basics for sampling and timelines and this will give you a solid roadmap to plan out your own production schedule.

Module 6: Shopify Set-up

Shopify set-up essentials including basic inventory, products and variants, SKU codes, barcoding, payment gateways and variable shipping rates.

Bonus 1: Brand Clarity

This module guides you through the essential steps to create a brand story that resonates with your ideal customers and gain clarity on the direction of your brand voice.

Bonus 4: Budget Planning

This module is all about pre-planning your launch budget including a handy calculator to help you estimate your costs and plan for your launch.

“I really love your course so far you have great modules and the workbooks are amazing as well!”

Christa, Ecommerce Essentials

“Wow I am so excited and in love with this and I am beyond blown away! The only feedback is that you are spot on and do exactly what you are doing.”

Carly, LYLA Activewear

“Module 2 is exactly the area I needed help with!”

Dimity, Ecommerce Essentials

Enrol Today

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Enrol Today •

Build a successful fashion brand

with Fashion Foundations

Fashion Foundations
A$199.00
One time

This program offers everything you need to kick-start your fashion brand, with no prior experience including a list of over 100 manufacturers to choose from. We cover product design, tech packs, marketing, Shopify, wholesale, product photography and so (so) much more...

Course FAQ

  • The time commitment for each weekly module varies but typically ranges from 1 to 3 hours per week, including video lectures, reading materials, and practical exercises. This does not include the software set-up or design assets.

  • Yes, this course is suitable for beginners as well as individuals with some experience in the fashion industry. The modules are designed to cater to a wide range of skill levels and provide step-by-step guidance.

  • Yes, you will have lifetime access to the course materials, allowing you to revisit them at any time for reference or review.

  • Absolutely, the course offers comprehensive guidance on ways to create technical sketches for various types of apparel, ensuring clear communication with suppliers and manufacturers.

  • Yes, detailed tech pack creation is a key focus of one of the modules. You'll learn how to create thorough tech packs to prevent costly mistakes and streamline the production process.

  • The course covers various strategies for sourcing quality suppliers, including how to request details effectively and communicate your needs to ensure smooth collaboration.

  • In the wholesale module, you'll learn about the advantages and challenges of integrating wholesale into your business, along with the necessary assets and considerations for successful wholesale operations.

  • Yes, the photography essentials module covers cost-effective methods for conducting professional photoshoots, even on a tight budget.

  • Yes, the course provides guidance on conducting photoshoots efficiently and how to batch-create content to maintain a consistent brand image.

  • The Shopify module covers both basic and advanced aspects of setting up a Shopify store, including inventory management, product variants, SKU codes, and payment gateways.

  • Yes, you'll learn about effective inventory management techniques and how to integrate various payment gateways to streamline the purchasing process for your customers.

  • The email marketing module covers a range of strategies, including building subscriber lists, creating engaging content, and optimising email campaigns for conversions.

  • Yes, the course covers strategies for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Additionally, specific tactics for running successful Facebook ads are included.

  • You'll learn how to manage customer interactions and comments on social media effectively, fostering engagement and building a loyal customer base.

  • The course provides comprehensive resources, including checklists and must-haves, to help you navigate the pre and post-launch phases of your fashion business successfully. From setting launch goals to managing inventory, you'll be well-prepared for every step of the process.