Hi, I’m Vanessa, a Gold Coast based graphic designer with a background in fashion, design and marketing.
After scribbling ‘Fashion Designer’ in the ‘when I grow up’ section of my high school yearbook (complete with heart dotted ‘i’s’) I decided a Diploma of Fashion was how I would make it happen. As it turns high fashion wasn’t really my thing, however, I did take quite a liking to the design side of things. After uni I landed an epic role as a Graphic Artist on the Billabong Women’s Design team. Pretty sure I nailed the whole ‘getting a grown-up job’ thing apart from the fact that Billabong HQ was equipped with a skate ramp, pong table & break-out space designed for regular shindigs.
Fast forward a few years, it was time to put to use for the digital marketing side of my education. Pacific Optics, a retail merchandise company, was the perfect place to spread my digital wings and while the company had been extremely successful in the B2B arena for 20+ years, they were still in a very embryonic stage of the digital world. We launched 6 brand new websites across Shopify and WordPress, several new platforms to increase productivity and manage inventory across channels as well as manage social channels for vertical brands.
The Digital Artisan ~ quirky graphic artist meets digital marketing person